Why Buyers Bought the Prius.

From Slate.com:

Why are Prius sales surging when other hybrids are slumping, the Times asked? Because buyers "want everyone to know they are driving a hybrid." According to a marketing survey (which the Times ran in a graphic I couldn't hide from), more buyers bought the Prius this year because it "makes a statement about me" (57 percent) than because of its better gas mileage (36 percent) or lower carbon dioxide emissions (25 percent) or new technology (7 percent).